Designed for your success
When Bend was founded, it was created to help businesses and brands get the digital marketing services they need to be successful at a price point that allowed them to flourish.
Our clients have grown in size and revenue. It’s been great, and we love it - it is what has allowed us to become a 7-figure agency - but we still want to support the smaller brands and companies who help our communities thrive.
To do that, we’ve put together The Perfect Mix: a combination offering of our services, designed to help your business succeed.
It’s going to look like this
Learn what matters
Track the important thing
Make more and more and more of that important thing
You know that your business needs digital marketing support, but you are not sure where to start?
It can be overwhelming to figure out where to start with digital marketing. First you’ll see an article about using Google Ads, then maybe another about the importance of search engine optimization (SEO), then your neighbor will tell you about this great social media person they found at the coffee shop.
All the while, you just want your business to make more money.
We will tell you what will make the biggest impact. And prioritize from there.
Your job is to run your business successfully. Our job is to make it easier for you to get new customers and deliver digital experiences that keep your customers happy and coming back.
Once we know your business goals and we review your digital marketing activity to date, we will put together ran action plan that prioritizes impact to your business. We will revisit this action plan during our monthly check-in calls to confirm we are all aligned and if adjustments need to be made.
Your business goals are the priority. We align those with your customer’s needs. That magic meeting point is where kindness exists.
We approach digital marketing differently than most agencies: we don’t sacrifice your customers for your bottom line, nor your bottom line for our vanity metrics.
In one call we define your business goals and objectives (at least as they relate to your digital marketing), identify how it will be tracked, and the metrics for success. Then we discuss your customers and what their needs are.
With this information, we put together a user journey map that shows how your customers engage with your brand digitally, from awareness through conversion, and we begin to identify ways to improve upon this process.
You tell us what matters to your business.
We tell you how it’s tracked.
And then we figure out how get more of it.
We’re not going to tell you what matters to your business - you know that best. We’re here to listen and learn. We may have some ideas, but at the ned of the day, you know how your business works.
Once we know what is important to you, we will lay out how it can be tracked (or not), and what we will be creating a dashboard to monitor. We want there to be clarity for you whenever you open our dashboard. It should be a true relief. A sea breeze of joy.
What you get in the Perfect Mix
How we build trust & alignment
A client/vendor relationship is built on trust. We have found over the years that there are some key things we can do as a studio to help build this trust and relationship, which we have made sure to include in our The Perfect Mix.
Dashboard of your dreams*
*Or at least as close as we can get.
This dashboard will align with your business goals and help us determine what can drive revenue for your business while delighting your customers. We want this dashboard to be as clear as possible. No obfuscation. No changing tactics and goals without being clear with you about why. This is what builds the magic trust.
One monthly meeting, ad hoc check-ins as needed
A full one hour is set aside each month to talk about the project, results, needs, and next steps. The meeting plan will be in your client portal so you can review prior to our call.
A client portal, made just for you
We’ll build you a client portal in Notion that you can access from any browser. From there you will find links to our project management tool, meeting notes, assets and resources, invoices. If it’s part of the project, you can find it there.
How we get shit done
And this is how the magic comes together. All with a focus on helping your business be as successful as possible.
A custom project plan, prioritized by impact and effort
As part of the first month, we will develop a project plan that outlines what we anticipate will have the biggest impact on your goals (sales, leads, visits, calls - whatever is important to you). We will estimate the impact and the effort to implement, and put together a project plan to make the biggest impact as quickly as we can.
Each month we will revisit this plan during our call and confirm alignment.
Access to all of our services
The key to this program is that we’re not limiting our services. It’s essential to be nimble here.
Search engine optimization
Paid media (Google Ads, Bing Ads (eh?))
Social media management & support
Marketing automation
Content marketing
ADA website guidance
Ongoing crushing of the project
At the end of the day, we will be doing all we can to help you crush your business goals. We want this to work, we want your business to be exponentially more successful, and we want you to love working with Bend.
How pricing works
We run The Perfect Mix on a track pricing system. Basically, for each track, you get a support package from us. You can stack up to 5 tracks before it makes more sense to look at a customer support package from us.
How many track of The Perfect Mix should we get?
It depends on the company. As a rule of thumb, we start with:
$0 - $1,000,000/year: 1 track ($1,000/month)
$1,000,000 - $2,000,000/year: 2 tracks ($2,000/month)
$2,000,000 - $3,000,000/year: 3 tracks ($3,000/month)
$3,000,000 - $4,000,000/year: 3 tracks ($4,000/month)
$4,000,000 - $5,000,000/year: 3 tracks ($5,000/month)
$5,000,000+/year: Move to our custom support packaging
Again, this is just a rule of thumb. Your business and needs could be very difficult. We have just found that, generally, as a company grows, so does their desire to keep growing quickly - and we can only do that if we have more time each month to help you with your digital marketing.
What we need from you to be successful
We’re figuring this package out. It’s not ready for prime time yet - we are positive that we will be “losing money” on this, but it’s all with the goal of doing some great work, for good people, and figuring out if our $1,000/month package is long-term tenable.
Because of this, we have some very specific asks from our clients who are trialing this program for us.
3-month commitment
Digital marketing takes time, and with this package set-up we need a little time to make an impact. We’re going to over-commit in the first few months to get you setup, and we both need to have some skin in the game for that to be successful.
Be honest with feedback
We really, really, really want this to work. It has been on our whiteboards for years to figure out how to make this happen. Any feedback you have, any questions you have - we want it all. It can only help us be better.
Frequently asked questions
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That’s true. $1,000/month can be expensive for a lot of businesses. That’s why it is important to us at Bend that we get you a return on your investment as quickly as possible. We want you to feel incredibly good about your marketing spend.
For $1,000/month, you’re also getting access to a suite of services that usually cost multiples of that for each. We’re trying to do something unique here.
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Yes, $1,000/month can seem cheap. Compared to our non-The Perfect Mix work, $1,000/month is quite the value.
But this is intentional for us. We want to help businesses grow. We want to see local communities thrive because their businesses are finding success.
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Nope.
When we start a discussion with a new client for The Perfect Mix, we evaluate the potential relationship:
- Are we working with a direct competitor? If so, we are likely going to say no.
- Is the potential client the right size for us to create impact?
- Does it seem like a good fit for both Bend and the potential client?
We want our clients to be successful. If we think it won’t be successful, we will be up front and let you know that it won’t work out. We even have a list of other vendors who might be a better fit.
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There are only two ways that additional fees may be incurred:
Paid media spend or software expenses
These would be billed directly to your credit card. For example, Google Ads or LinkedIn Ad spend would be setup to bill automatically, based on an agreement as to a spending cap/budget.One-off larger projects that you want to get done more quickly.
Sometimes you just need to get something done, fast. For us to allocate enough time and resources, we will often discuss a project cost. This doesn’t happen often, but could occur if you wanted to redo your website completely, or rush out a new campaign across multiple platforms and a branding refresh. Maybe you need a video made of your new project. These types of things would fall outside of The Perfect Mix.
Ready to roll?
If you’re ready to see returns from your digital marketing, fill out the form. We’ll schedule a meeting to discuss your business’s needs and how Bend can help.
Please note that we are limiting the number of clients who can trial this program. We will let you know about start time options in our first email.