Bend ❤️ Life Fitness
We have worked with Life Fitness for years, assisting with multiple platform migrations, new site launches, analytics overhauls, SEO endeavors, and paid media finessing. It’s been a wonderful partnership, and we are excited to continue to support the Life Fitness team as they dedicate themselves to creating a healthier world through fitness.
Engagement overview
Engagement timeline: 2015 - current
Platforms & tools touched:
Sitecore
Drupal
CoreMedia
Shopify
Google Tag Manager
Google Analytics
BrightEdge
Semrush
Pardot
Salesforce
Examples of our work with Life Fitness
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Sitecore to Dupral to CoreMedia. A site migration is never as simple as you would hope. That’s why we were so happy to help Life Fitness with their platform migrations: it was the kind of situation that can make or break a marketing team.
Learn more about our platform migration support for Life Fitness.
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Enterprise-level SEO across a dozen locales, each requiring transcreation. Does SEO get more exciting than this?
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Data runs the show. With over a dozen locales and unique websites, managing and gathering insights from data was a heap of work. Add data compliance to that? Oofta. It’s a difficult task, but one that truly benefits both Life Fitness’ visitors and the business.
Learn more about our analytics & tag manager support for Life Fitness.
Platform migration
When you get the sales pitch on a platform, you always hear about how easy it will be to migrate your website. But take it from us: it’s never actually that easy.
Some websites don’t provide their data in an exportable format.
Sometimes the data isn’t formated in a way that makes sense (to anyone).
Sometimes it’s just a lot of work.
We’ve seen it all and helped with most. Life Fitness has migrated twice, and we’re sure it’s not the last time.
Search engine optimization
This was one of our first experiences doing some true, honest-to-goodness, enterprise SEO. Dozens of websites, all with very similar copy, which needed to be differentiated and optimized for the specific audience and users.
Difficult? Sure. But also an incredibly fun puzzle.
Analytics & tag management
So many websites.
So many tags.
So many metrics.
So much regulation.
Life Fitness had to manage a boatload of data and regulations without the in-house ability to identify insights and opportunities. We help them with that, setting up Standard Operating Procedures for collecting data, creating shareable and segmentable dashboards, and helping the team find what’s working (and what’s not).