Resources & Ideas & Blog Posts & SOPs & Tools & Love &
Resources & Ideas & Blog Posts & SOPs & Tools & Love &
Resources from Bend
Our resources & blog posts come from a place of love. We share because we care, anything we can do to help others create kind marketing & businesses.
Creative Ways to Compete with Bigger Brands in Search
You don’t need a massive budget to compete in search. Learn how smaller businesses can outrank bigger brands with smart SEO tactics.
When SEO Meets PPC: Creating Digital Marketing Harmony
Paid ads and organic posts don’t have to compete. Learn how blending SEO and PPC can create a more effective, high-converting strategy.
Why Data Without Context is Dangerous: Making Sense of Analytics
Raw numbers can be misleading without context. Learn how to make sense of data analytics and drive smarter business decisions with a contextual approach.
Creative Ad Copywriting: How to Stand Out in an Overcrowded Search Results Page
Great PPC ads start with great copy. Learn how to craft compelling, high-converting PPC ad copy that stands out in search results.
Customer Journeys in Analytics: Tracking What Really Matters
Raw data can be misleading. Learn why context matters in data analytics and how to turn numbers into actionable business insights.
How to Spot Bias in Your Data and Make Better Decisions
Bias in data leads to flawed insights and poor decisions. Learn how to spot hidden biases, improve analytics accuracy, and make better business choices with data you can trust.
Customer Journeys in PPC: Mapping the Path from Search to Sale
SEO isn’t a one-time project. Learn how SEO optimization keeps your rankings strong and drives consistent SEO growth strategy over time.
Breaking Down Silos: Making Analytics a Shared Resource
Struggling with data silos? Learn how to make analytics a shared resource across your organization. Improve collaboration, eliminate inefficiencies, and drive smarter decision-making with a unified data approach.
How to Future-Proof Your Analytics Strategy in a Changing Digital World
A strong analytics strategy isn’t just about today’s data—it needs to adapt to tomorrow’s challenges. Here’s how to create a future-proof analytics approach that evolves with the digital landscape.
Customer Journeys in PPC: Mapping the Path from Search to Sale
Successful PPC is about guiding users from search to sale. Learn how customer journey mapping helps you optimize every touchpoint for better engagement and higher conversions.
Why SEO Shouldn’t Be a Mystery
SEO isn’t just for experts. Learn how to equip your entire team with practical SEO knowledge, making every department a part of your search success.
The Role of Storytelling in Data: Making Analytics Accessible to Everyone
Storytelling transforms raw data into meaningful insights. Learn how making analytics accessible through narratives can drive better decisions and engagement across your organization.
Stop Wasting Budget: How to Identify and Fix Inefficiencies in Your Paid Media Strategy
Is your PPC budget working as hard as it should? Learn how to identify PPC inefficiencies and optimize for better results.
SEO Isn’t Just About Search Engines—It’s About People
Customer feedback is an untapped SEO goldmine. Learn how real user insights can refine your content, improve rankings, and enhance the user experience.
Owning Your Data Strategy: Moving Beyond Vanity Metrics
Ditch vanity metrics and take control of your data strategy. Learn how to focus on meaningful insights that drive real business growth and decision-making.
How to Measure SEO Success: Going Beyond Vanity Metrics
SEO success isn’t just about rankings. Learn how to measure what really matters and use data to refine your strategy.
SEO is a Team Sport: How to Align Marketing, Content, and Dev Teams
SEO isn’t a solo effort. Learn how aligning marketing, content, and development teams leads to better rankings, stronger content, and a seamless user experience.
How to Compete Against Bigger Budgets in Paid Search
Big brands have big budgets, but that doesn’t mean they win. Learn how to compete in paid search without overspending.
SEO for Humans, Not Just Search Engines
SEO isn’t just about algorithms—it’s about real people. Learn why empathy-driven SEO leads to better rankings, engagement, and long-term success.