Resources & Ideas & Blog Posts & SOPs & Tools & Love &
Resources & Ideas & Blog Posts & SOPs & Tools & Love &
Resources from Bend
Our resources & blog posts come from a place of love. We share because we care, anything we can do to help others create kind marketing & businesses.
SEO is a Team Sport: How to Align Marketing, Content, and Dev Teams
SEO isn’t a solo effort. Learn how aligning marketing, content, and development teams leads to better rankings, stronger content, and a seamless user experience.
How to Compete Against Bigger Budgets in Paid Search
Big brands have big budgets, but that doesn’t mean they win. Learn how to compete in paid search without overspending.
SEO for Humans, Not Just Search Engines
SEO isn’t just about algorithms—it’s about real people. Learn why empathy-driven SEO leads to better rankings, engagement, and long-term success.
Owning Your Search Presence: Why You Can’t Rely Solely on Google
Google isn’t the only way to drive traffic. Learn why diversifying your search presence is crucial for long-term success.
Everyone is ruthless. Find the opportunities within the kindness.
It’s easy to get caught up in the ruthlessness of marketing, but it doesn’t have to be that way. Discover the hidden opportunities by focusing on kindness.
The True Cost of Ignoring Your Data: What Happens When You Don’t Act
Ignoring data is costing you more than you think. Learn how failing to act on insights leads to missed opportunities, inefficiencies, and legal risks—and what to do about it.
Creative Ways to Fill Data Gaps When Information is Limited
Missing key data? Learn how to work around data gaps using creative strategies, alternative sources, and predictive insights to keep your business moving forward.
Ranking Without the Gimmicks Through SEO
SEO success isn’t about shortcuts—it’s about integrity. Learn how ethical SEO strategies can boost your rankings, improve user experience, and build long-term trust.
The Future of Data & Analytics: Trends That Will Shape Decision-Making
The future of data and analytics is evolving fast. From AI-driven insights to ethical data practices, these trends will shape how businesses approach decision-making and stay ahead of the competition.
Why Data Alone Isn’t Enough: The Human Element of Analytics
Data is powerful, but numbers alone don’t tell the full story. Learn why human data analytics is the key to turning insights into smarter decisions.
SEO Strategy Isn’t Set-and-Forget: How to Continuously Optimize for Growth
SEO isn’t a one-time fix. Learn how continuous optimization keeps your website competitive, adapts to search engine changes, and drives long-term growth.
How to Measure Success Beyond Clicks and Conversions
Clicks are easy to track, but they don’t tell the full story. Learn how to measure success beyond click rate and conversion rate for real business growth.
Sustainable SEO: Long-Term Strategies That Keep Paying Off
Short-term SEO tricks fade fast. Learn how to build a sustainable SEO strategy that delivers long-term growth.
From Insights to Action: How Teams Can Use Data to Drive Change
Turning insights into action is the key to real business impact. Learn how teams can use data to drive meaningful change, make smarter decisions, and foster a data-driven culture.
Importance of patience & persistence
Tactics like SEO, social media, email marketing - these all require that you show up consistently, and for a long time. Discover why patience and persistence are key to success with digital marketing.
Don’t skip the shitty first ideas
Get those first ideas on paper, in a recording, or somewhere. Use them to build into better campaign and product ideas. But never, ever skip the shitty first ideas.
Don't fire your agency
Transform your marketing agency relationship with our proven framework. Three essential questions to improve focus, accountability, and results.