Paid Media & Search Engine Marketing for Local Service Providers

Maximize Visibility. Drive Leads. Grow Your Business.

For plumbers, electricians, HVAC specialists, roofers, and other local service providers, paid media and search engine marketing (SEM) are essential for staying competitive. When potential customers need a service, they’re searching online—and with the right strategy, your business can be the first name they see.

At Bend, we specialize in targeted paid media campaigns that deliver high-intent leads, ensuring that your marketing budget works smarter, not harder.

Why Paid Media & SEM Matter for Local Businesses

Instant Visibility & Competitive Edge

Organic rankings take time, but paid search and display ads put you at the top of search results immediately. This means when someone searches for "emergency plumber near me" or "best electrician in [city]," your business is front and center.

High-Intent Traffic That Converts

Unlike social media or display ads that build brand awareness, paid search targets users actively looking for your services. These are high-intent customers ready to book now.

Precise Targeting for Local Leads

Geo-targeting, device targeting, and audience segmentation ensure your ads reach the right people—whether they’re at home searching for a contractor or looking for an emergency repair service on their phone.

Flexible, Scalable Campaigns

With PPC and paid social, you control the budget, audience, and timing. Need more leads during peak seasons? Increase ad spend. Slower months? Adjust accordingly.

Our Paid Media & SEM Services

Google & Bing Ads

  • PPC strategy tailored for local service providers

  • Search, display, and retargeting campaigns

  • Ad copywriting & A/B testing for high conversion rates

Local Service Ads (LSAs)

  • Google’s pay-per-lead model for home service businesses

  • Verified badge setup to increase trust & visibility

  • Optimization to ensure you rank in top spots

Geo-Targeted Advertising

  • Ads targeted to specific service areas and local regions

  • Exclude irrelevant locations to prevent wasted ad spend

  • Mobile-first strategies to capture on-the-go customers

Social Media Advertising

  • Paid Facebook & Instagram ads for local audience engagement

  • Lead generation campaigns designed for service-based businesses

  • Retargeting strategies to convert past visitors into customers

Landing Page & Conversion Optimization

  • Custom-built landing pages for PPC campaigns

  • Call tracking & lead attribution to measure ROI

  • UX and CRO strategies to maximize form fills & phone calls

Why Work with Bend?

We understand that local service providers need measurable results, not just clicks. Our team has deep expertise in running highly effective paid media campaigns that generate real, trackable revenue.

We don’t believe in a one-size-fits-all approach. We customize each campaign based on your industry, competition, and business goals. Whether you need more emergency service calls, consistent job bookings, or higher-quality leads, we design a strategy that works for you.

Let’s Get More Leads for Your Business

The right paid media strategy can make all the difference in driving calls, bookings, and revenue. Let’s build a campaign that puts your local service business ahead of the competition.