Paid Media and Search Marketing for Retail & eCommerce
Turn Ad Spend Into Real Revenue
You don’t just need more traffic—you need the right traffic, clicking through at the right time, with a clear path to purchase. Bend’s paid media and search marketing services are built for retail and eCommerce companies that want to stop wasting ad spend and start seeing real results. From Google Shopping and Performance Max to high-converting retargeting campaigns, we help you show up where it counts—and win the sale.
1. Build a Media Strategy That Matches Your Business Goals
We don’t copy-paste ad strategies from one brand to the next. We start with your margins, sales cycle, and product catalog to build a paid search and media plan that’s actually aligned with your business model.
Analyze product profitability and seasonality
Choose the right mix of search, shopping, display, and social
Build out campaigns around lifecycle stages and intent
It’s a custom strategy, not a cookie-cutter package.
2. Launch Search and Shopping Campaigns That Convert
Most paid search campaigns fail because they’re broad, messy, or disconnected from the actual buying journey. We build focused campaigns that match real customer behavior.
Google Search and Shopping ad campaigns built on purchase intent
Branded vs. non-branded targeting strategies
Smart segmentation for product types, price points, and collections
Negative keyword pruning to reduce wasted spend
Every click should be a step toward a sale.
3. Use Retargeting and Dynamic Ads to Close the Loop
Don’t let shoppers drop off without a second shot. We use retargeting and dynamic product ads to bring them back when they’re ready to buy.
Cross-channel retargeting with Google, Meta, and more
Cart abandonment campaigns that actually convert
Dynamic creative that updates based on product availability and user behavior
You already paid for the first click—let’s make sure it wasn’t wasted.
5. Connect Paid Search with the Full Funnel
We don’t treat paid media as a silo. Your search campaigns should work alongside email, SMS, organic, and on-site UX to create a full-funnel experience that moves people from click to checkout.
Align messaging with on-site offers and landing pages
Coordinate with SEO and content strategy
Use paid search insights to inform broader marketing
Paid media isn’t the whole strategy—but it’s the engine when it’s built right.
4. Optimize and Test for Maximum Return
Your media strategy isn’t static. We constantly test, measure, and adjust to get more out of every dollar you spend.
A/B testing on copy, creative, and landing pages
Performance dashboards with real-time insights
Budget reallocation based on performance and ROAS
You’ll always know what’s working—and what we’re doing next.