Unibrow - Digital Strategy Meets Artful Delivery

Unibrow isn’t your average greeting card brand—and that’s exactly why we love it. We built Unibrow from the ground up with one clear goal: to disrupt the saccharine, cookie-cutter greeting card industry with something bolder, smarter, and unapologetically weird.

Built on sharp design, razor-edged wit, and that perfect balance of humor and honesty, Unibrow blends physical and digital experiences to connect people in ways that feel unforgettable and real.

With the same approach and services we provide to our client work, we not only support the brand but also drive, mold, and develop it. Every clever UX element, every snarky subject line, and every smooth click-to-send flow are deliberate.

Bridging Digital and Physical: The Card Experience

Unibrow’s experience lives at the intersection of tactile and digital. Whether you’re clicking "send" on an eCard or mailing something that makes the recipient snort-laugh in public, the delivery matters. We built it all to make that moment land—every time.

eCards: Designed, Automated, and Delivered

We designed and integrated custom eCard experiences directly into our own site. Each card is:

  • Beautifully illustrated and mobile-friendly

  • Embedded directly into the site’s experience for smooth user journeys

  • Connected to a Zapier-driven submission flow for speed and flexibility

  • Delivered through Sendy for segmentation and ongoing engagement

Every eCard is more than a quick digital note—it’s a branded interaction that sparks real emotion. We’ve scaled the experience without sacrificing tone, design, or delight.

Physical Cards: Tangible Sass

The sass doesn’t stop online. Unibrow’s physical cards are as bold as the brand’s voice. From product photography to packaging specs, we crafted the full ecommerce experience.

  • Print-ready card designs with original, high-impact artwork

  • Seamless integration into a Shopify storefront

  • Product pages optimized for laughs and conversions

  • Sharp, search-optimized copy that doesn’t sound like SEO filler

These aren’t cards you forget—they’re the ones that get framed, kept, or shown off. The experience—from click to mailbox—is intentionally loud, clear, and clever.

Behind the Brand: What Bend Brings to the Table

Unibrow is proof of concept for the kind of work we do best: uniting expressive creative with thoughtful strategy. Behind the loud visuals is a serious foundation of performance.

SEO That Matches the Attitude

We didn’t water down the language to rank on Google—we wrote like Unibrow and made it rank anyway. That’s our approach: SEO that respects the tone, the message, and the user.

  • Keyword research rooted in human behavior

  • Product and category page optimization

  • Blog and editorial content that drives traffic without killing the voice

UX That Doesn’t Get in the Way

The best user experience feels invisible. We fine-tuned Unibrow’s experience across devices and touchpoints:

  • Fast page loads—even with media-rich design

  • Simplified mobile paths for card creation and purchase

  • Scroll-depth analysis and bounce-rate improvements to boost engagement

Email Marketing That Actually Feels Fun

Unibrow’s emails are playful, punchy, and built for click-throughs. We handled:

  • Fully branded Sendy templates with cheeky tone and custom design

  • Segmented welcome flows, drip campaigns, and re-engagement sequences

  • Zapier automations that connect on-site behavior to inbox timing

Each touchpoint builds a brand relationship—funny, consistent, and yes, profitable.

Want to Build a Brand Like This?

Unibrow is the sandbox where we test, refine, and prove that personality can drive performance. It’s where strategy meets sass, and it’s built entirely in-house by Bend.