3 SEO Tips You Should Know For Your Hotel Business

For hotels, SEO (Search Engine Optimization) is one of the most critical elements for success. In the internet age, potential customers are finding and researching your hotel online, so it's essential to ensure you're as visible as possible in searches. SEO can help you reach your target audience more effectively and boost bookings from organic search engine results, making it a key investment for any hospitality business. Hotels have evolved to meet the demands of modern travelers. Hotels already invest in making booking easier, having incredible customer service, and room amenities that guests crave, so investing time and resources into helping your guests discover your property is the necessary next step. SEO optimization can be used strategically to maximize your online presence, draw more guests through targeted web traffic, and ultimately ensure long-term success. 

There are many different components to search visibility and SEO, but the three tips below will help your hotel begin its search optimization journey.

1. Claim, update, and maintain your local listings

Before you can update and maintain your local listings, you need to claim them. This can be done one at a time or by using a tool like Moz Local or Yext. The centralized management offered by a tool is nice, but they do come at a price.

Once you own your listings, you need to actively maintain them. Try to create the most valuable experience for your guests, considering what they may be looking for and what will help them learn enough about your property to click through to your website.

1. Make sure that all of your contact information is accurate and up-to-date, including:

1. Address

2. Phone number

3. Email

2. Add operating hours and holiday information

3. List services offered

4. Include photos

   Encourage reviews & engage on reviews (whether positive or negative)
   
   

2. Kind SEO through being generous with your content

One of the most important things you can do to stand out with SEO is to be generous with your content. People are always looking for helpful, informative, and inspiring content that they can use in their daily lives. If you provide them with quality content that offers real value, they will not only remember you but also keep coming back for more. This will give your website an edge over other websites that don’t offer anything of value to readers.

Another way you can stand out with kindness in SEO is by making connections online. Social media platforms such as Facebook, Twitter, Instagram, and YouTube are great places for businesses to connect directly with their target audience and build relationships based on trust and mutual respect. Through social media interactions, businesses can demonstrate their commitment to customer service and show that they care about providing a positive experience for everyone who interacts with them online.  

3. Be the go-to digital destination for information about your hotel and area

Try to answer all of the questions that a potential guest will have. YOu want your website, and your team, to be their go-to resource. Some great resources to provide for your future guests include:

• An accurate map of the area and your property

• Information about travel options, including buses, trains, private driver services, and bike/scooter services

• Wifi and remote work locations

• Any unique features of your property

• How to get the most from their stay

Providing this information will ensure that your potential visitors have all the resources they need to explore your destination safely and easily.

Final Thoughts

SEO can be an intimidating concept, but as this blog post demonstrated, it is an important avenue for hotels to look into for success. In extending the idea of kindness beyond guest care, it is encouraging to see how it can be used to better understand and improve search engine optimization. It’s no secret that SEO is here to stay, and so the appreciation of its power serves as a reminder to never get complacent when it comes to staying ahead of the curve in digital marketing. When you focus on being kind and treating your guests well, it ultimately leads you down a path of success for your community. Despite sounding easier said than done, investing time in mastering its fundamentals will bring about major improvements sooner than you may expect. The best way to get started with understanding SEO? Reach out to someone who knows the ropes so they can lend their expertise and support. 

Want some help? Contact Bend for SEO support today  – our team would love to hear from you and start helping elevate your hotel’s community visibility.