Email Marketing at Bend
Email marketing isn’t just about sending messages—it’s about delivering value, building relationships, and driving real business results. At Bend, we create email campaigns that don’t just land in inboxes but actually get opened, read, and acted upon.
Building an Owned Audience
Your email list is one of the most valuable assets your business can have. Unlike social media or paid ads, you’re not at the mercy of algorithm changes or ad costs. You control the communication, and we help you maximize that advantage by:
Growing a high-value subscriber list: Using targeted strategies to attract engaged subscribers who actually want to hear from you.
Boosting deliverability and engagement: Ensuring your emails avoid spam folders and land in inboxes that matter.
Maintaining compliance and best practices: Keeping your campaigns aligned with privacy regulations and user expectations.
Segmentation & Personalization: The Key to Conversions
Mass email blasts don’t work anymore. The most effective email campaigns are the ones that speak directly to the recipient’s needs. That’s why we focus on:
Smart segmentation: Breaking down your audience into meaningful groups based on behavior, preferences, and past interactions.
Tailored messaging: Crafting emails that feel personal and relevant, increasing open rates and conversions.
Behavior-driven automation: Triggering emails based on user actions, ensuring they receive the right message at the right time.
Automation for Evergreen Growth
Time-consuming manual email campaigns are a thing of the past. With automation, we set up intelligent workflows that run in the background, nurturing leads and driving sales. Our approach includes:
Welcome sequences: Making a strong first impression with new subscribers, guiding them toward conversion.
Cart abandonment recovery: Re-engaging users who left without completing a purchase and bringing them back to convert.
Re-engagement campaigns: Winning back inactive subscribers with compelling content and offers.
Lead nurturing workflows: Delivering the right content at each stage of the customer journey to keep prospects moving forward.
Email marketing isn’t just another digital marketing channel—it’s a direct line to your audience.
FAQs
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The platform you choose for email marketing depends on many factors, including your current tech stack, how many emails you want to be sending, what your goals are for your emails, and what you like to use. Each platform, such as Mailchimp, Salesforce Marketing Cloud, Pardot, Sendy - they all have their benefits. We will work with you to identify the right platform for your business and support you in the training and development of your campaigns.
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Email volume isn’t always the right metric to be looking at. Sometimes you need to send regular emails, other times it’s more about sending the right email at the right time.
