SEO optimization can be used strategically to maximize your online presence, draw more guests through targeted web traffic, and ultimately ensure long-term success.

As an artist estate or trust, it is essential to understand how SEO and digital marketing can help you maximize your reach and monetize your content.

Email marketing is the easiest, most consistent, effective way to keep an artist top of mind. Social media algorithms can change, print and paid media is expensive and one-off, but email marketing? That tactic is magical because once you get an email address, you can generally continue to communicate with them for years.

Hotels have enough to worry about for marketing, but they cannot forget about some basic, necessary SEO best practices. This will get them started.